I just put the finishing touches on the Doug Moore Financial logo a few days ago. This has been a fun project. It was challenging developing a corporate image with an eye-catching use of white and negative space. The reverse arc is symbolic, and also adds a pleasing contrast to the square corners.
I'm still in the process of designing print layouts for Doug's marketing campaign. One of the first applications for the logo is a presentation pocket folder. I look forward to seeing this image embossed on the front cover. It's really going to pop.
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