a winning book cover

Concept and design of book cover for Doug Moore Financial which included an original cartoon illustration.  I usually draw cartoons by hand and then import into PhotoShop.  I tweaked and colored the illustration in PhotoShop and used Adobe InDesign to layout this book's cover.

white and negative space

I just put the finishing touches on the Doug Moore Financial logo a few days ago.  This has been a fun project.   It was challenging developing a corporate image with an eye-catching use of white and negative space.  The reverse arc is symbolic, and also adds a pleasing contrast to the square corners.

I'm still in the process of designing print layouts for Doug's marketing campaign.  One of the first applications for the logo is a presentation pocket folder.  I look forward to seeing this image embossed on the front cover.  It's really going to pop.