tuning in

WGAD is a radio station that's been servicing Gadsden, AL since 1947.   I was honored to be asked to develop their new logo.  The station is now under new management and new direction - now boasting a new transmitter facility, new transmitter and a new tower.  I'm anxious to see what the new improved WGAD will offer our community.

The initial challenge was to create a branding image that has a lot of elements (WGAD, 1350, 99.5 and News Plus) and make it work as a single unit.  The initial idea for this image was to integrate the the old 1 3 5 0 frequency into the bold WGAD call letters.  I welded the call letters together to work toward a single element appearance.  The other two elements were brought into the image using the bold red bars.  There was a lot of tweaking involved to get this one just right.  I am very pleased with the final outcome.