Wednesday, September 21, 2011

WJBY is a sister station of WGAD.  I was asked to create this branding image while I was finishing up on the WGAD logo.  This image visually ties in with the other logo - while maintaining an identity all it's own.  I saw both logos enlarged on a banner last night at the Gadsden/Etowah Chamber of Commerce's 'Business After Hours'.  Having created these logos in CorelDraw and fine tuned in Photoshop - I only had seen them on my computer monitor.   It was rewarding to see how well they both looked super-sized.

They blowed up...they blowed up real good!

Friday, September 16, 2011

tuning in

WGAD is a radio station that's been servicing Gadsden, AL since 1947.   I was honored to be asked to develop their new logo.  The station is now under new management and new direction - now boasting a new transmitter facility, new transmitter and a new tower.  I'm anxious to see what the new improved WGAD will offer our community.

The initial challenge was to create a branding image that has a lot of elements (WGAD, 1350, 99.5 and News Plus) and make it work as a single unit.  The initial idea for this image was to integrate the the old 1 3 5 0 frequency into the bold WGAD call letters.  I welded the call letters together to work toward a single element appearance.  The other two elements were brought into the image using the bold red bars.  There was a lot of tweaking involved to get this one just right.  I am very pleased with the final outcome.

Thursday, September 15, 2011

collective savior

This one's from a while back, yet still relevant.